The challenge
Dellusion Music (opens in a new tab) is an independent record label for electronic music, formed out of Dellusion Records. Its old website didn’t do justice to the label’s releases and artists, and it was hard to find online. The website was outdated and not optimized for search engines, making it difficult to reach new fans and drive sales. The user experience was also subpar, with a complicated navigation and an outdated design that didn’t match the label’s modern image, resulting in visitors leaving the site quickly and not returning. The label wanted a new website that better represented their brand, put releases and artists front and center, and made it easier to sell digital downloads.
Our approach
We redesigned and rebuilt the website from scratch in WordPress with the Avada theme. Releases and artists now take centre stage, and the label manages its own content. Avada itself is a powerful and flexible WordPress theme that offers many possibilities for customization and adjustments, making it very versatile and allowing the label to easily modify and expand the website as their needs change. We also advised Dellusion Music on how to keep the website fast by not installing too many plugins, caching content, and optimizing images using a CDN. In Dellusion Music’s case, they use Amazon CloudFront (opens in a new tab) as a CDN with Amazon S3 (opens in a new tab). Their webshop for digital downloads is also fully integrated into the website, allowing the label to sell their releases directly to their fans without relying on external platforms. This gives them more control over their brand and revenue.
The result
Dellusion Music’s online visibility grew by 300% and sales rose by more than 40%. The new website has helped the label better position their brand, reach more fans, and drive sales of digital downloads. The improved user experience and modern design have led to higher visitor engagement and greater fan loyalty. The label can now present their releases and artists in an attractive way, helping them stand out in the competitive world of electronic music.
The numbers
The numbers for the page are not inaccurate. From multiple Lighthouse probes, it was found that on Desktop the website scores 87/100 and on mobile 76/100. The website is optimized for speed and performance, ensuring visitors have a fast and smooth experience while browsing the label’s releases and artists. The improved SEO has also contributed to the increase in online visibility, making Dellusion Music easier to find in search engines and attracting more organic traffic to the site.
Photos and screenshots
Screenshot of the Dellusion Music storefront.
Screenshot of the Dellusion Music product information page.